Company upgrades its domain name to something users know how to spell.

Web-based teleconferencing system Speek has purchased the domain name Speak.com from a familiar face in the domain name industry.

According to whois records, the domain name was sold by Nat Cohen of Telepathy.

The sales price was not disclosed.

This is another example of a company launching a business on a “cute” domain name and then having to pay a price later. Speek.com is a bad domain name because when most people here the domain name, they’ll naturally think “speak” instead of “speek”.

Speek seems like a cool product. It’s a web based teleconference system that dials out to cell phones, landlines, and VoIP applications such as Skype and GoogleTalk.