Amazon.com just bought SmartIsBeautiful.com  The domain name was owned by BuyDomains until July 21, 2011, according to historical whois records.

Amazon also recently filed two trademark applications for “SMART IS BEAUTIFUL.” in two different classes on an intent to use basis. One is for “Clothing, footwear, headgear” and the other for the goods and services category “paper, cardboard and goods made from these materials, not included in other classes, printed matter; photographs; adhesives for stationery; plastic materials for packaging, not included in other classes; paper materials for packaging, not included in other classes; posters; billboards; inventory packing slips.”